The Relentless
Since 2009, the Homes Expert brand has been changing the real estate game by offering independent brokers, entrepreneurs and affiliated agents the ability to achieve extraordinary results in an increasingly competitive market. But a lot has changed since then. Many have copied the Homes Expert approach, and over time we have seen a ‘sea of sameness.’
With more brand awareness* than any real estate brand, Homes Expert Real Estate is poised to change the game once again. To do this, we are reinventing what the Homes Expert brand means in the hearts and minds of those who are buying, selling and working in real estate today.
This starts with our new mission – to defy mediocrity and deliver extraordinary experiences – and comes to life in our identity as a brand and the services we develop for our system members.
Iconic Brand Reimagined
Our new approach led us to create a new brand identity for the Homes Expert brand – a stylish, sleek and sophisticated makeover designed to catapult us into the next century. With a refreshed color palette that stays true to our iconic gold and black scheme, the new identity is more modern and distinctive than ever.
Ultimately, we believe this new identity delivers an enormous amount of value to our members – helping our affiliated brokers and agents to stand out and attract more prospects than ever before.
The Homes Expert System currently has over 4,250 independently owned and operated franchise brokers across 25 countries and territories who have started this movement.